Meghan Markle has been warned about her “next steps” as the duchess must “remain relevant” following the release of her Netflix show, With Love, Meghan, a PR expert has exclusively told GB News.
The Duchess of Sussex, 43, promoted the show on her Instagram – which she surprise launched on January 1.
PR and Social media expert Caitlin Jardine at Ellis Digital exclusively told GB News that Meghan must continue to use the platform to “remain in control of the narrative.”
She told the People’s Channel: “Meghan Markle’s next steps on Instagram will be crucial in keeping up her image and brand, now that her Netflix show has been released.”
Meghan Markle has been warned on her ‘next steps’, a PR expert has exclusively told GB News
Getty
Jardine added: “The trick will be all about timing for Meghan, as whilst she should acknowledge conversations around the show, she should be mindful not to engage directly in anything controversial.
“By responding to comments and discussions around the show will allow her to remain in control of the narrative by sharing her perspective and answer any questions that viewers may have after watching.
“Ignoring criticism around her show could only cause it to hang around for longer, potentially encouraging more negativity with viewers frustrated with her lack of response.
“However, to avoid getting caught up in any controversial discussion that may come back to bite her, she should instead focus on highlighting all of the positive elements of the show such as it’s themes of empowerment that align with her brand.
The PR expert explained: “If criticism does however become quite apparent with many left with a negative response to her show, an alternate route to engage directly with this would be for her to put out out a more sincere and indirect statement as a post on Instagram.
“As we have seen with many celebrities and influencers on Instagram who have been placed into a negative light, reinforcing her personal values and mission would prove to be a lot more effective than a defensive response, to avoid adding fuel to the fire.
“Her brand largely focuses on her journey navigating motherhood, wellness as well as advocacy for important causes, and her Instagram should continue to reflect this.
“It is an extension of her values and a tool for her to communicate with her audience. By showcasing the behind the scenes of her recent work, her charity involvement and content that is relevant to her lifestyle narrative and humanises her beyond previous endeavours, she will continue to engage them, keep up her profile and remain relevant in the public eye.”
‘With Love, Meghan’ has faced mix reviews
Netflix
Jardine concluded: “As long as she partners with other like minded brands and influencers that allow her content to come across as genuine, she can reinforce her credibility and relevance on the platform.”
‘With Love, Meghan’ has faced mix reviews as the eight-part cookery and lifestyle show initially faced negative reviews from UK publications.
However, many fans have shown their support for the duchess following the backlash.
One fan wrote: “Despite the media noise, those of us actually watching know the truth, this show is a gem. It’s warm, inspiring, and exactly what we’ve been waiting for. Finally, a show that truly celebrates the beauty of hosting and everyday moments!”
