- Saturn says its tools can cut average annual cost by 90% from £2,000 to £200
- FCA has highlighted an ‘advice gap’ the regulator is trying to address
A London-based fintech firm has raised £15million from investors to fund artificial intelligence-powered tools it claims can dramatically cut the cost of financial advice.
Just 9 per cent of UK adults paid for financial advice in 2025, down from 11 per cent the prior year, according to a Lang Cat survey, with many citing potential costs as a barrier.
The Financial Conduct Authority says this ‘advice gap’ leaves consumers ‘unsupported when making important decisions about pensions and investments’.
The watchdog launched a ‘once-in-a-generation’ review last year to help bridge the gap by providing more support options between generic guidance and full-scale, bespoke financial advice.
In the meantime, AI tech firm Saturn has secured a successful funding round for its own solution.
Founded in 2023, Saturn says its tools can slash the cost of financial advice from an average of £2,000 per year per client to just £200.
Saturn says its AI tools can help cut the cost of financial advice by 90%
Saturn provides financial advisers, paraplanners and administrators with AI tools to take on time-sapping administrative and compliance tasks.
This, according to Saturn, ensures advisers’ time is ‘freed up to serve more clients at a lower price point’.
The group on Wednesday revealed a £15million funding round led by Paris-based, early-stage venture capital firm Singular, with participation from fintech investment firm Shapers, US-based VC fund Y Combinator and San Francisco’s Zeno Ventures.
Saturn said the new funding will ‘accelerate the development of next-generation AI tools and technology that enable financial advisers to deliver faster, more scalable and more compliant advice’.
The group also plans to expand its engineering, product and partnerships teams to ‘strengthen industry collaboration’.
Saturn chief executive Amal Jolly said: ‘Advisers and their teams quietly change lives, giving families confidence and peace of mind. Our job is to empower the humans in the financial advice process.
‘By doing the heavy-admin-lifting and making compliance much more reliable and less painful, we can help financial advice professionals offer their life-changing services to more people at a significantly lower cost.’
DIY INVESTING PLATFORMS
AJ Bell
AJ Bell
Easy investing and ready-made portfolios
Hargreaves Lansdown
Hargreaves Lansdown
Free fund dealing and investment ideas
interactive investor
interactive investor
Flat-fee investing from £4.99 per month
InvestEngine
InvestEngine
Account and trading fee-free ETF investing
Trading 212
Trading 212
Free share dealing and no account fee
Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.
Compare the best investing account for you
