Apple Intelligence is essentially a snazzy brand name for Apple’s new-found focus on AI, triggered by the huge success of the ChatGPT.
Here’s a look at some of the best features of Apple Intelligence, which comes to the UK via the new iOS 18.2 operating system.
ChatGPT-Siri integration
Surely the biggest part of Apple Intelligence is the integration of OpenAI’s hugely popular chatbot ChatGPT with Siri, Apple’s in-built virtual assistant.
With better ‘language-understanding capabilities’ enabled by ChatGPT, Siri will help you across multiple apps and ‘accelerate everyday tasks’, Apple said.
You’ll be able to press and hold the side button to activate Siri as normal, but with ChatGPT behind it Siri will be able to ‘answer thousands of questions about how to do something’ that it couldn’t before.
iOS 18 users will be asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer
For example, you could say, ‘Play that podcast that Jamie recommended’ and Siri will locate and play the episode, without the user having to remember whether it was mentioned in a text or an email.
Or you could ask, ‘When is mum’s flight landing?’ and Siri will find the flight details and cross-reference them with real-time flight tracking to give an arrival time.
AI-generated emoji
If you can never quite find the emoji you’re looking for during chat conversations, Apple has the answer.
One of the more fun parts of Apple Intelligence is AI-generated emoji, which Apple has called ‘Genmoji’ (a mix of ‘generated’ and ’emoji’).
In the Messages app, you can type a short description of the emoji you want – such as ‘smiley relaxing wearing cucumbers’ or ‘squirrel DJ’.
AI-generated emoji: In the Messages app, users can type a short description (e.g. ‘smiley relaxing wearing cucumbers’) to get a unique emoji to send to someone
Similar to AI tools that just need a few words to create weird artworks, from that single prompt Genmoji returns an AI-generated approximation of what you had in mind.
If you don’t like what the AI has made for you, there are a few back-up options for you to choose from.
Clean Up
Apple’s Clean Up tool for the Photos app makes ultra-clean edits to photos – without any telltale signs that the snap has been tampered with in any way.
It lets users remove ‘distracting objects’ from the background of a photo – for example a photobomber in the background of a family snap.
Clean Up is very similar to Google’s photo-editing technology ‘Magic Eraser’ for its Pixel phones, heavily promoted in Google adverts in recent years.
The new Clean Up tool in Apple’s Photos app can identify and remove ‘distracting objects’ in the background of a photo
But the technology has been described by some as ‘Orwellian’ as it can distort reality and ‘create a false memory’.
Referring to Clean Up, one commenter said it ‘can be misused’ because it ‘makes deleting evidence easy’.
Image Playground
AI also powers a new image-generating tool called ‘Image Playground’, which is available on multiple apps, including Messages and Pages.
With Image Playground, users can create images in a few seconds, choosing from three styles – ‘animation’, ‘illustration’ and ‘sketch’.
Image Playground allows users to create fun images in seconds, choosing from three styles – Animation, Illustration and Sketch
A promo image appears to show a photo of a person being turned into a video game-style 3D avatar wearing a spacesuit in the ‘animation’ setting.
Rather like Genmoji, this ‘exciting’ image creation tool will help iPhone owners ‘communicate and express themselves in new ways’, the company says.
Movie Memories
The vast media storage capabilities of an iPhone means its always tempting to look back through your photos and video for a burst of nostalgia.
Recognizing this, Apple has come up with ‘Movie Memories’, an AI tool that creates the perfect home movie to watch on your device.
By typing a short description – for example ‘last summer in our garden’ – the AI can search your media library and and arrange photos and clips into a movie ‘with its own narrative arc’.
Movie Memories picks out the best photos and videos based on a user’s description and arranges it all into a movie with its own narrative arc
And as no movie is quite as good without a bit of music, you’ll get song suggestions from Apple Music to match the memory.
Again, Apple stresses the privacy aspect of using an AI to search through your private life.
‘As with all Apple Intelligence features, user photos and videos are kept private on device and are not shared with Apple or anyone else,’ it says.
AI writing tools
Using AI to make your writing extra concise is not a new thing – for example Microsoft’s Copilot AI is creating first drafts and suggesting edits in Word.
But now Apple is jumping on the bandwagon with its own AI-powered writing tools.
The tech will rewrite, proofread and summarize text on multiple apps, including Mail, Notes and Pages, as well as some third-party apps.
‘Whether tidying up class notes, ensuring a blog post reads just right, or making sure an email is perfectly crafted, Writing Tools help users feel more confident in their writing,’ the firm says.
