Meghan Markle has been urged to follow the “playbook” of Kim Kardashian when promoting products online by a social campaign expert.
Meghan, 43, who initially created the @meghan Instagram profile in June 2022, made a surprise return to the platform on January 1 when she posted a video of her walking along a beach.
The following day she posted the trailer for her upcoming Netflix series “With Love, Meghan”, where she serves as both host and executive producer.
Warren Johnson, founder of W Communications, who has worked on social campaigns for clients, including Sony and Disney, told The Daily Beast that Meghan needs to build a loyal following.
Meghan Markle has been urged to follow the “playbook” of Kim Kardashian when promoting products on social media, by a social campaign expert
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Meghan’s account, which was verified on New Year’s Day, amassed one million followers within 24 hours of her first post.
Johnson said: “The cooking show probably isn’t going to set the world on fire, so the more interesting question is how can they harness social media to their advantage?
“The model here is the Kim Kardashian playbook. Build a huge audience, engage authentically, and back it with a solid product.
“If she works at it and controls her narrative, she could redefine her brand and monetise it massively.”
Kim and Doria Ragland previously embraced each other during a meeting at the This Is About Humanity (TIAH) 5th Anniversary Soiree in 2023
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Kim, 44, and Meghan’s mother, Doria Ragland, previously embraced each other during a meeting at the This Is About Humanity (TIAH) 5th Anniversary Soiree in 2023.
The friends were pictured smiling together, with Kim clutching Doria’s arm.
Despite the initial interest, Johnson suggests that Meghan might have made a mistake when she uploaded a Netflix promo as her second Instagram post.
He advised building up a fanbase and a community before you start the hard-sell promotions.
Johnson stated a much larger following is needed to convince partners in the entertainment business that you are bringing a significant “distribution ecosystem to the table.”
Although the mother of two has amassed 1.4 million followers, Meghan needs to be closer to 20 or 30 million before she starts promoting projects, the expert suggested.
He said: “Just dumping clips won’t cut it. Engagement is everything. You’ve got to work at it. You get back what you put in.”
Meghan’s eight-episode lifestyle show is set to premiere on January 15.
