It’s one of the most popular streaming services around the world.
But if you use Amazon Prime Video, there’s some bad news for you.
Just nine months after they were first introduced, the tech giant has revealed that it’s doubling down on adverts.
Kelly Day, the head of Prime Video International, has confirmed that more adverts will be shown during films and TV programmes in 2025.
And if you don’t want your content interrupted, you’ll be forced to pay £2.99 extra each month.
If you use Amazon Prime Video, there’s some bad news for you. Just nine months after they were first introduced, the tech giant has revealed that it’s doubling down on adverts
Kelly Day, the head of Prime Video International, has confirmed that more adverts will be shown during films and TV programmes in 2025. Pictured: Lord of the Rings
Amazon first introduced adverts at the end of January this year, with the commercials shown at the beginning, middle, and end of each programme or movie.
In an email sent to customers at the time, Amazon said: ‘Prime Video movies and TV shows will include limited advertisements.
‘We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.’
However, it now seems that Amazon isn’t sticking to this aim.
Speaking to the Financial Times, Ms Day explained that ads will ‘ramp up a little bit more into 2025.’
However, she remained tight-lipped on what this ‘ramp up’ will entail, or which countries will be affected.
Amazon first introduced adverts at the end of January this year , with the commercials shown at the beginning, middle, and end of each programme or movie. Pictured: The Summer I Turned Pretty
Unfortunately, if you don’t want to see adverts while watching your favourite show or movie, the only way to remove them is to pay an extra fee.
Amazon Prime subscribers will need to pay £2.99 per month or £35.88 per year in order to remove the ads.
That will bring the monthly cost of an Amazon Prime Video subscription to just below £12 per month.
This is more expensive than a standard Netflix account or Premium Disney+ account which both cost £10.99 per month and do not include adverts.
To upgrade to ad-free, go to your ‘Account & Settings’ page on Amazon Prime and select ‘Go Ad Free’.
This will remove ads from all Amazon Prime Video profiles that have been linked to your Amazon account.
Unfortunately, Amazon says this will not even remove all adverts.
Some titles will still include ‘promotional trailers that run before a movie or TV show’ which will be skippable with a paid ad-free subscription.
In addition, live events, such as sports fixtures, and any content offered through Amazon Freevee where available will continue to include advertising.
